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Privacy Policy

Last updated: 20 February 2026

1. Introduction

Welcome to Lume (“we,” “us,” or “our”). We operate the website located at lumemusic.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or use our services.

Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

2. Information We Collect

Information You Provide Directly

  • Account information: Name, email address, username, and password when you register for an account.
  • Payment information: Billing address and payment card details when you subscribe to a paid plan. Payment transactions are processed by a third-party payment processor; we do not store full card numbers on our servers.
  • Communications: Messages, feedback, or support requests you send to us.

Information Collected Automatically

  • Usage data: Pages visited, content viewed, features used, time spent on the Site, referring URLs, and click-stream data.
  • Device and technical data: IP address, browser type and version, operating system, and device identifiers.
  • Cookies and similar technologies: We use cookies, pixel tags, and similar tracking technologies to operate the Site and analyse usage. See Section 6 for more detail.

3. How We Use Your Information

We use the information we collect to:

  • Create and manage your account.
  • Process payments and fulfill orders.
  • Deliver, personalise, and improve our content and services.
  • Send transactional emails (e.g., receipts, password resets) and, where permitted, marketing communications.
  • Analyse usage trends and measure the effectiveness of our content.
  • Detect, investigate, and prevent fraudulent or unauthorised activity.
  • Comply with legal obligations.

5. Sharing Your Information

We do not sell your personal information. We may share your information with:

  • Artists: We may share relevant information (such as your name, email address, and usage or engagement data) with artists whose content you access or interact with on the Site, in order to support their work and help them understand their audience.
  • Service providers: Third parties that help us operate the Site, process payments, deliver emails, and analyse data (e.g., payment processors, analytics providers, cloud hosting providers). These parties are contractually bound to use your data only as directed by us.
  • Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
  • Legal requirements: When required by law, court order, or governmental authority, or when we believe disclosure is necessary to protect our rights or the safety of others.

6. Cookies

We use the following types of cookies:

  • Essential cookies: Required for the Site to function (e.g., login sessions).
  • Analytics cookies: Help us understand how users interact with the Site (e.g., Google Analytics).
  • Preference cookies: Remember your settings and preferences.

You can control cookies through your browser settings. Note that disabling certain cookies may affect Site functionality. Where required by law, we will obtain your consent before setting non-essential cookies.

7. Data Retention

We retain your personal information for as long as your account is active or as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When retention is no longer necessary, we securely delete or anonymise your data.

8. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access the personal information we hold about you.
  • Correct inaccurate or incomplete information.
  • Delete your personal information (“right to be forgotten”).
  • Restrict or object to certain processing.
  • Data portability: Receive your data in a structured, machine-readable format.
  • Withdraw consent at any time where processing is based on consent.
  • Opt out of marketing emails by clicking “unsubscribe” in any email or contacting us directly.

To exercise any of these rights, please contact us at privacy@lumemusic.com. We will respond within the timeframe required by applicable law. You also have the right to lodge a complaint with your local data protection authority.

9. Children's Privacy

The Site is not directed to children under the age of 13 (or 16 where required by applicable law). We do not knowingly collect personal information from children. If we learn we have collected such information, we will delete it promptly. If you believe a child has provided us with personal information, please contact us.

10. International Data Transfers

Lume is operated from Aotearoa New Zealand. If you access the Site from outside this jurisdiction, your information may be transferred to and processed in a country with different data protection laws. Where required, we implement appropriate safeguards (such as Standard Contractual Clauses) for such transfers.

11. Security

We implement commercially reasonable technical and organisational measures to protect your information against unauthorised access, loss, or alteration. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

13. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by updating the “Last updated” date and, where appropriate, by sending an email or displaying a notice on the Site. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

14. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at:

Lume Music
615 New North Road
Morningside
Auckland 1021
New Zealand
privacy@lumemusic.com